Google is reportedly spinning up a film and TV project called 100 Zeroes.

According to a report from Business Insider, this initiative is intended to make young audiences feel more positively about Google’s products, as well as tech at large. The report also states that Google is not intending to share these projects via YouTube, which it owns, or through an in-house streaming service like Apple TV. Instead, Google wants to work with existing studios for distribution.

Google clarified in a statement that this project is not a new production studio, but rather, the company’s Platforms & Devices team will be collaborating with the production company Range Media.

“We’re working with Range to assist the creative community in integrating cutting-edge technologies and platforms, like XR and AI, into their filmmaking,” Google told TechCrunch in a statement.