Newsletter platform beehiiv announced a massive expansion to its platform on Thursday, including offering real-time analytics and AI website creation, among other things. 

In a video announcing the release, Tyler Denk, the co-founder and CEO of beehiiv, said that what makes newsletter platforms powerful is ownership. 

“Owning your audience, distribution, brand, and even your revenue potential,” he said. “In the age of AI and algorithms. Ownership isn’t just nice to have, it’s essential.”

The hope is to further give creators (and journalists) more control — and opportunities — to expand and grow their businesses on the platform. 

The full product expansion includes: 

Beehiiv now considers itself the first platform to encapsulate the entire content-creation workflow, as users on the platform can “create, publish, grow, analyze, and monetize,” without fees, plugins, code, or giving up equity.

In the video, Denk said that beehiiv is no longer just a newsletter platform, but rather the operating system for the creator economy. With this expansion, it hopes to compete with the likes of Lovable, WordPress, and Patreon. 

The company was founded in 2021 and says that since then, it has sent more than 35 billion emails, with more than 55,000 creators on the platform, including Oliver Darcy with Status. Beehiiv last raised a $33 million Series B in April 2024 with Lightspeed Venture Partners and NEA as investors.